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Matt introduces a valuable resource aimed at helping freelancers improve their project proposal writing. He highlights the frustration freelancers experience when clients do not respond to proposals, despite significant time spent understanding the client's needs and crafting the proposal. This is a critical moment where clients decide whether to hire a freelancer, yet many proposals lack effectiveness. Often, freelancers' proposals do not emphasize project goals, present only one option, and include unnecessary legal jargon. Instead of treating proposals like contracts meant solely for protection, freelancers need to focus on creating compelling proposals that effectively communicate value to potential clients.
