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In 2023, design trends will feature bold sound surf types for improved visual accessibility, paired with block colors for a modern aesthetic. Interactive design, especially in packaging, will rise, incorporating elements like peelable labels and collectibles akin to McDonald's Monopoly prizes. The trend of 3D typography, evolving from 2022's designs, will showcase realistic 3D representations using actual products, such as a bakery incorporating bread into its marketing. Additionally, with 81.9% of smartphone users favoring dark mode, brands are expected to adopt a single bold color to maintain brand identity while catering to this preference.
