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In this tutorial, Anna explains how to create an effective business proposal. She begins by defining a business proposal as a document offering a service or product to potential clients. Anna compares building a business proposal to constructing a house, emphasizing three key components. The "roof" represents information about the company, including qualifications and competitive advantages. The "walls" demonstrate an understanding of the client’s needs and showcase prior research. Finally, the "foundation" comprises pricing and methodology, detailing how the service will solve the client's problems. Anna will also share strategies to help potential clients agree and tips from a software company that expedite deal closures.
