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Matt introduces a valuable resource aimed at helping freelancers craft better project proposals. He highlights the frustration freelancers face when proposals fail to secure clients, often despite significant effort. The critical moment for winning a project hinges on the quality and effectiveness of the proposal. Many freelancers lack the knowledge to create compelling proposals, which typically fail to emphasize project goals, present only one option, and are filled with legal jargon. Matt stresses that proposals should not simply serve as contracts; they need to effectively communicate and persuade potential clients to engage.
