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email personalization is when marketers use subscribers data such as name location or recent purchases in their email content when done right personalized emails can make each subscriber feel like youre speaking directly to them your email content will feel much more relevant which is the best way to gain trust and build a relationship in order to create this relationship youll need to know how to create custom fields and Im going to show you how to do it lets first navigate to the subscribers page and click on the fields tab the information you see here is collected when a subscriber enters it into a sign up form there are nine default fields that exist in meta light when you create an account name last name email phone company country state city and zip code Additionally you can create custom Fields if you want to gather additional information about your subscribers to create custom Fields click create field in the top right hand corner enter the field name and choose the field
