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This comprehensive course is aimed at marketers, advertisers, and visual communicators interested in integrating data from various sources to create effective social media reports. It provides essential background on understanding key metrics from major social media platforms and teaches how to consolidate this information into coherent reports. Many marketers struggle with social media analytics, often adopting a "set and forget" approach. Led by Paula Velandia, a marketer and data storyteller, the course emphasizes practical techniques for improving reporting skills. The key solution to simplifying the reporting process lies in automation, which doesn't require participants to become robotic in their approach.