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Data is essential for effective marketing and engaging your audience. According to Gartner, nearly 80% of growth organizations utilize customer surveys to gather experience data. Survey tools are valuable for testing products, assessing marketing effectiveness, and gauging user sentiment. This guide reviews top survey software for creating surveys, polls, quizzes, and web forms, facilitating market research and feedback collection. The first highlighted tool is Survey Sparrow, an omni-channel experience management platform used by over 100,000 businesses in 149 countries. It offers a mobile-first approach and features like MPS, offline chat, classic, and 360-degree surveys, catering to both customer and employee experience needs.