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In this video, agency owner Joel Kaplan, CEO of Agency Lab, discusses creating a contract tailored for agency owners. He collaborates with the host, Arturo, to provide a comprehensive guide on essential contract elements and necessary modifications. Throughout the tutorial, they emphasize key aspects that should be included in contracts for social media marketing agency (SMMA) owners, aiming to help them secure and manage clients effectively. Joel shares insights from his experience in scaling his own agency to seven figures, aiming to equip viewers with practical resources for their businesses. Viewers are encouraged to watch until the end for valuable information.