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In this video tutorial, it is emphasized that real estate agents who are not utilizing Facebook ads are missing significant income opportunities. The speaker shares success stories of clients, including Diana, who earned $14,000 in commissions within two months, and Heather, who received nine leads on her first day of advertising. The tutorial will outline how these agents effectively leverage Facebook ads for their businesses, detailing the specific targeting, ad copy, and strategies necessary to replicate their results. Viewers will receive a step-by-step guide on using Facebook Ads Manager, including selecting objectives, targeting, creating ad copy, choosing images, setting up lead forms, and landing pages.