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In this tutorial, Devon Dean from ProjectManager.com explains the importance of interpersonal communication in successfully selling a project through a proposal. He emphasizes that decision-makers are influenced by personal interactions, and a well-crafted proposal may not be sufficient on its own to secure funding and support. Devon advises project managers to actively engage with project sponsors and champions to lobby decision-makers, fostering relationships that can help refine the project proposal. By utilizing these discussions, they can enhance their understanding of what decision-makers seek, ultimately increasing the chances of project approval.