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In this video tutorial, Jordan Steen, also known as the Serial Entrepreneur, guides viewers on how to create a proposal for potential clients, detailing the necessary components and cost estimates. The video aims to teach step-by-step how to assemble a compelling proposal that can help secure deals. Steen encourages viewers to subscribe for future content on starting a marketing agency, building a personal brand, and online business insights. He promises free trainings, templates, and additional resources in future videos. The tutorial will include a screen demonstration for practical guidance on proposal creation.