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In his tutorial, Steve Hansen, co-founder of Jennifer Roessler Cleaning, outlines essential elements to include in a commercial cleaning proposal. Key components are a cover letter, a detailed scope of work, a service agreement, and testimonials or references. These elements form the foundation of a strong proposal. Hansen emphasizes that the content should often be tailored to the client's Request for Proposal (RFP), which may specify additional requirements such as an executive summary. Incorporating these elements effectively addresses the client's needs and increases the chances of winning the contract.