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well its that time of year again and you know you need to send a great year-end letter but dont know where to start well Ive got a step-by-step plan to get you moving keep watching [Music] feedback from many of you is that the toughest part about a year-end strategy is just getting started and that often begins with writing there are a handful of steps to take to craft a great letter and Im going to share those with you today step one who will be getting a letter knowing your audience is essential to any great fundraising letter whether your end or not successful writers will tell you that they create better letters when they are writing to one particular person it often opens up a Floodgate Of thoughts and ideas pick one particular person to represent your donor base one person that you might not know well so that you dont take understanding of your cause for granted but knowing them well enough that you dont have to feel overly formal or too cold in writing a well-written lett