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In this tutorial, the presenter outlines how to create a web design proposal from scratch, using a template that has contributed to their successful freelancing business. The video covers key aspects including creating an effective proposal, its essential components, sending it, and securing a signature. The suggested approach is to utilize an existing proposal template but also provides steps for crafting one from the ground up: obtain a clear client brief, write the proposal, send it, and follow up. Important questions to ask clients for gathering a brief include inquiries about their business, target market, desired visitor actions, unique value propositions, customer worth, and current client acquisition methods.