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In this video tutorial, the presenter discusses how to analyze customer satisfaction survey data, a key metric for assessing customer experience. This metric gauges feedback on services or products, often represented by a single question, such as rating the user's satisfaction after visiting a website or leaving a store. The tutorial utilizes hypothetical data from a survey conducted with 12 airline passengers, illustrating how customers frequently encounter short surveys regarding their experiences, from onboarding to other services provided during their flight.