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In this video tutorial, Mike Plogger from Visme discusses the importance of having a marketing plan for business success, especially for those lacking experience. He emphasizes that a marketing plan helps in understanding the business, clarifying goals, and keeping the team aligned. The video outlines seven essential steps to creating an effective marketing plan and introduces various templates to facilitate the process. The first step he highlights is understanding the purpose behind a marketing plan, which is crucial for achieving effective marketing outcomes.