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A marketing consultant agreement defines the relationship between a marketing professional and the hiring company or individual. A marketing consultant is tasked with attracting new customers and retaining existing ones, and they work on implementing or improving marketing strategies. They also develop distinct marketing plans aimed at achieving specific goals. Marketing consultants can specialize in various areas, including digital marketing (like email and social media), brand awareness, events, B2B and B2C marketing, healthcare, and sales. It is essential for both clients and consultants to create a written contract to outline their roles and responsibilities clearly.