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In the previous video, we meet Joe, a vegan who avoids all animal products and works at Pilla. He realizes that the only way for vegans to have lunch in the area is by preparing their own meals, which he finds tedious. This leads him to consider launching a vegan lunch restaurant in Pilla, questioning the demand, potential customer base, and profitability. To develop his idea, he creates a lean canvas, naming it "Vegan Restaurant in Pilla." He identifies his target customers as local vegans, particularly those who live or work in the area. Joe emphasizes the importance of narrowing down the first customer definition to better guide the subsequent steps in his business planning, with the option to expand the audience later.
