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A social media influencer contract is an agreement between a company and an influencer, who has the ability to impact the purchasing choices of a large audience through their social media following. These contracts are essential for companies aiming to increase market share, as endorsements from influencers mimic sought-after word-of-mouth recommendations. Given the recent emergence of this role, having a contract ensures clarity for both parties about their obligations and expectations. The video emphasizes the importance of these contracts and mentions that viewers can access a social media influencer contract template at the end.