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Inbound marketing is a methodology increasingly used by companies to attract, convert, sell, and retain customers through relevant content tailored to the right audience at the right time. This tutorial outlines the four stages of inbound marketing to help you develop a comprehensive strategy. Inbound marketing emphasizes non-intrusive advertising and digital techniques to engage users from the beginning of their buying journey until the final conversion. Its primary goal is to draw in your ideal customer, or buyer persona, by creating personalized, valuable content that guides them through each stage of the buying process. The approach focuses on building lasting relationships with potential customers.
