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In this video tutorial, the presenter explains how to create a web design proposal from scratch, using a template from their successful freelancing business. Key steps outlined include: crafting an effective proposal, essential components of the proposal, sending it to the client, and ensuring it gets signed. The tutorial suggests using an existing proposal template for ease but also details the steps for creating a custom one: obtain a clear client brief, write the proposal, send it, and follow up. To gather a comprehensive client brief, the video advises asking specific questions about the client's business, target market, desired visitor actions, unique selling points, average customer value, and current lead generation methods.