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In this tutorial, Chelsea from Event Planning Comm discusses how to write a proposal for event planning. The first step to booking a client is having a one-on-one conversation to gather essential logistical information about the event. This includes identifying the type of event, desired date, venue status, expected attendance, and demographic details. Additionally, planners should inquire about the creative aspects, such as themes, colors, food preferences, and music choices. Taking detailed notes during this initial consultation is crucial, as they will inform the content of the proposal.