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In this video tutorial, the host discusses how to analyze customer satisfaction survey data, a key metric for gauging customer feedback on services and products provided. This metric, often referred to as CSAT (Customer Satisfaction Score), typically consists of a single question asking customers to rate their satisfaction after an interaction, such as visiting a website or shopping in a store. The tutorial will use a survey from 12 airline passengers as a case study, illustrating the CSAT process that follows a flight experience, capturing feedback from onboarding through to completion of the service. The data used in the tutorial is not real and is intended for instructional purposes.
