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In December, gift certificate purchases peak, making it an ideal time for businesses to consider offering them. This strategy not only encourages return visits from loyal customers but also attracts new clientele. The video tutorial aims to guide viewers through the process of creating their own gift certificates. Additionally, viewers are invited to sign up for LaShonda Brown's VIP Vault, a resource library that includes various free materials such as cheat sheets, tutorials, checklists, and stock photos. The creator also mentions that all thumbnails and animations are made in Canva and invites feedback on creating a tutorial about YouTube graphic design.
