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The tutorial begins with a link to a Google Doc for creating a business model canvas, emphasizing ease of use compared to last year's format. Users can make a copy of the document titled "Bridger Lecture Series Business Model Canvas" for their own editing. The presenter encourages viewers to write two paragraphs summarizing their business idea within the canvas framework. They mention their personal experience with a project called "flight tracker" conceived during their freshman year, illustrating that business ideas don't have to be perfect to begin with. The video promotes engagement by suggesting viewers subscribe if they enjoy these tutorial styles.