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In this tutorial, Eric Vorniczak from eback design teaches viewers how to create effective design proposals that appeal to clients, whether they are freelance graphic designers or studio owners. He emphasizes the importance of understanding client needs and structuring pricing and timelines effectively to increase the chances of being hired. The video covers industry best practices for proposals to help turn leads into clients, and encourages viewers seeking tips on branding and design to subscribe for more actionable advice. Additionally, Eric presents the idea of using a proposal template to significantly improve job-winning chances.