Paste picture in the Product Launch Press Release in a few clicks

Aug 6th, 2022
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How to paste picture in the Product Launch Press Release

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Hypothesis and welcome to PR decoded today We are going to talk about press releases because its a question I get asked a lot how to do them how not to do them what you should do and what you shouldnt do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know its difficult And I know when youre the brand owner and youre you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you arent natural writers. You dont necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What whats allowed whats not allowed? So thats what were going to talk about today how to do it how not to do it and how you can do it Lets jump in press releases I think if I had to hazard

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Include captions: Use captions with your photos to make them even more interesting. Describe whats going on in the photo using a complete sentence or two (with a verb). Remember the credit: Be sure to credit the photographer in each caption. Use Photo by (name of photographer, and company, if applicable).
The standard elements of a press release: headline, dateline, lead, body, company info, media contact information. A specific audience that its targeted to and the news articles they read. Information on why your product is worth talking about and why anyone should be excited about it.
Press releases are published specifically to relate newsworthy information to journalists. Therefore, there is no reason why a well-written press release cant be picked up and published as is. However, media outlets have fired journalists for copying and pasting a press release as an original article.
To craft a press release that will attract the media coverage and attention you seek, avoid these common press release mistakes. Failing to Provide a Newsworthy Angle. Neglecting an Engaging Headline. Ignoring the Inverted Pyramid Structure. Not Following Journalistic Writing Style. Trying to Cover Too Much Information.
BUT MAKE SURE THAT YOU DONT ATTACH TO MANY IMAGES as it will make your press release a bit irrelevant to the topic. So, 56 relevant images are more than enough. 2-3 in the release and then a link to a gallery if hi res images they can pick from.
Including images in books and articles can complement the text, visually demonstrate the authors analysis, and engage the reader. Using images in publications, however, raises copyright issues, which can be complex, time-consuming, and expensive.
Images work best when they are eye-catching, high quality, and relevant. Steer clear of generic stock photos. Instead, choose images that clearly relate to your story, as in the above examples. For visual press releases, its best to use high quality, high-resolution photos.

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