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Write Your Announcement Press releases are an effective way to get the word out about your event. Theyre also a great way to build your companys reputation and establish yourself as an authority in your field. Before you write a press release, consider these tips: First, whore you writing for? Do you want to docHub media outlets, or do you want to target potential attendees? If the latter, then the tone of the release should be much more conversational than if youre writing for the media. Second, whats your goal? Are you trying to make people aware of this event, or are you trying to sell tickets? The answer will determine how much information needs to be included in the release and where it should fall on the page. Third, wholl write this release? If theres a public relations professional on staff at your company, then theyd be a good person to work with on this project because they know what editors look for in a press release and how best to get att