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hello and welcome back to the leads rx attribution marketing channel here on youtube on todays episode we are going to be talking about ott and ctv and how you can measure and accurately track how well those campaigns are performing just like your other digital campaigns so stay tuned now ott and ctv are very popular ways of advertising and getting your messaging on tv in an advertising format but they are in fact different not only different from each other but different from traditional tv advertising as well so lets break that down first first off ott is generally the delivery of video on demand through a typical streaming provider and ott stands for over the top which basically implies that they are circumventing or going around the traditional tv players to bring you that digital streaming content now that differs from ctv in a few ways mainly the difference in ctv is that the device is more natively internet connected that might be a smart tv or gaming console but otherwise the
