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In this video, Zarina, a business lawyer, discusses how to trademark a business name and logo in Canada, using Vanessa Bryant's trademark application for Kobe Bryant as a case study. She aims to provide viewers with tips and ideas for their own trademark applications, emphasizing the importance of protecting their brand and legacy. The first step in the trademark application process is identifying what should be trademarked. Zarina briefly explains that a trademark can be any word, sound, or phrase that distinguishes a business in the marketplace. The tutorial promises valuable insights to help viewers navigate the trademarking process effectively.