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Companies across various industries are forming strategic alliances and partnerships to enhance their resources and competitiveness. A strategic alliance is a formal agreement for cooperation between companies to achieve a shared goal, often without establishing formal ownership ties. In contrast, collaborative agreements that involve joint ownership are called joint ventures, which create an independent entity owned and controlled by the partners. While joint ventures can be more durable due to their shared ownership, they also carry higher risks. Many alliances ultimately fail to fulfill their potential, with estimates suggesting that up to 60% do not meet expectations.