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In today's video, Chris Bale from the Sponsorship Collective discusses how to create a sponsorship agreement and highlights five essential components to include in every sponsorship contract. He emphasizes the importance of consulting a lawyer before drafting any agreement or contract, particularly in sponsorship cases, as legal guidance is crucial when dealing with legally binding documents. Chris underlines that sponsorship is a marketing discipline and stresses the need for proper legal involvement when engaging new sponsors. Don't forget to subscribe and enable notifications for updates on future video content.