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Nonprofit leaders often struggle with writing effective solicitation letters. At the end of the year, many donors, including myself, sort through solicitation letters which can be categorized into three piles: letters from organizations I support, letters that go to the trash, and captivating letters that grab my attention. The captivating letters are those that engage me despite having previously given to those nonprofits, indicating they had fallen off my radar. The tutorial aims to explore what makes these letters stand out and emphasizes the importance of creating compelling solicitations to re-engage past donors. To keep updated on fundraising tips and resources, viewers are encouraged to subscribe to weekly insights.