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In this video tutorial, Jordan Steen, known as "serial entrepreneur," explains how to create a proposal for potential clients. He emphasizes the importance of detailing the services and costs involved to successfully land a deal. The tutorial provides a step-by-step guide on assembling the proposal, including essential components to include. Jordan encourages viewers to subscribe for future videos covering topics on starting a marketing agency, building a personal brand, and online business strategies, along with free training, content, and templates related to proposals. He hints at showing an actual proposal example shortly in the video.