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In this video, Jordan Steen, also known as the Serial Entrepreneur, provides a step-by-step guide on creating a proposal for potential clients. The focus is on detailing the services offered and the associated costs to effectively secure a deal. Steen emphasizes the importance of understanding what to include in the proposal to attract clients. He encourages viewers interested in starting a marketing agency or building a personal brand to subscribe for more tutorials, free training, and resources on online business. The video aims to equip viewers with the skills needed to prepare a compelling proposal and successfully land client contracts.