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In this tutorial, Daniel Laxtons introduces the Perfect Commercial Roofing Proposal training. As the co-founder and head trainer at Roofing Business Builder and host of the Roofing Business Builder podcast, he aims to teach how to create a self-closing proposal. He emphasizes that a proposal should resemble a sales letter, a format historically used for converting prospects through compelling writing. Laxtons highlights the importance of strong copy—essentially the words used in advertisements—and suggests reviewing the hundred greatest sales letters for inspiration to develop effective copy in proposals. The training encourages integrating media to enhance the proposals while focusing on quality writing.