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In this video, Adam, the route strategist, discusses how to effectively use the contingency agreement to boost sales in the roofing industry. He highlights that many new salespeople struggle with this document, as it often intimidates homeowners and derails the sales process. To mitigate this, Adam suggests rebranding the presentation of the contingency agreement to emphasize the benefits for the homeowner, transforming it into a sales tool rather than a hurdle. He also introduces a specific printout available in his marketing pack, which can help streamline this process. Adam emphasizes the importance of preparing the document in advance to ensure a smoother sales experience.