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In this episode of Senayan PR, the host discusses the process of creating a public relations (PR) plan, addressing a viewer's question from a previous episode. They emphasize the importance of having a PR strategy, whether for a year-long campaign, brand planning, or small projects. A well-structured PR plan serves as a blueprint, outlining the actions to be taken, the budget required, and the evaluation criteria for assessing success after project completion. The host intends to guide viewers through the steps involved in developing an effective PR plan, while also sharing tips and insights along the way.