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In this video, Jordan Steen, known as the Serial Entrepreneur, guides viewers on how to create a proposal for potential clients. He emphasizes the importance of showcasing services and costs to effectively land deals. The tutorial provides a step-by-step approach to assembling the proposal, detailing the necessary components to include. Jordan encourages viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe to his channel for updates on future videos, free training, content, templates, and proposals. The session will proceed with a screen demonstration of the proposal process.