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A press release is a key tool in public relations, used to announce upcoming events, report on successful programs, promote survey results, or provide updates on ongoing events. A good press release must contain newsworthy information and be well-structured according to journalistic standards, ensuring it addresses public interest with accuracy, clarity, and simplicity. It should remain concise, ideally within 30 lines or one page, and sometimes even shorter is preferable. For any additional information, it is advisable to include it as an annex to the press release, ensuring timely delivery that aligns with journalistic demands.