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Brett Miller from Custom Software by Preston discusses how business owners can protect their mobile app ideas. He frequently receives inquiries about safeguarding ideas from being copied. While he shares insights based on his experience, he clarifies that he is not an attorney and that his advice is not legal counsel. He emphasizes that once an app idea is published, it becomes public, making it difficult to protect as many elements of app development cannot be copyrighted or patented. However, aspects such as the app's name, logo, and specific features can receive some protection. He aims to educate viewers on the limitations of protecting app ideas.