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Writing engineering proposals can be challenging, as engineers typically aren't trained in proposal writing during their education, focusing instead on technical calculations. However, to advance in consulting engineering, mastering proposal writing is essential. In a recent engineering management lesson, Matt Handel, author of "Proposal Development Secrets," shares valuable insights to help engineers improve their proposal writing skills. He introduces a crucial internal question, referred to as the "million dollar question," which can greatly enhance the chances of winning contracts. This question serves as a guiding principle to create compelling proposals for clients.