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In this video tutorial from Consulting Business School, the focus is on crafting high-quality client proposals and presentations, which are crucial for consulting success. The presenter emphasizes the importance of proposals, explaining that they clarify project details such as scope, timeline, and costs. While some consultants may benefit from non-competitive situations where clients directly request help, many will face competition, especially in larger projects that are tendered to multiple consulting firms. Understanding how to write winning proposals is essential, regardless of one's experience level in the consulting journey.