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This tutorial focuses on creating effective business proposals to drive sales growth. The presenter emphasizes the importance of proposals in the marketing to sales process and shares their method for crafting impressive proposals using a custom client portal on a website. They mention using website builders like Wix and Squarespace, with a personal preference for Squarespace. The presenter demonstrates how to add pages to their website, highlighting a recent proposal sent to a client that includes a custom video and a floor plan designed by an architect. The tutorial promises more insights on developing compelling proposals.