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In this tutorial, the speaker explains how to create impactful business proposals that drive sales. Emphasizing the importance of a proposal in the marketing-to-sales process, they introduce the idea of using a custom client portal through a website, featuring a downloadable contract. The speaker demonstrates the process on their Squarespace website, highlighting features like adding custom pages. They showcase a specific example of a proposal, including a personalized video and an architectural floor plan tailored for a client. The tutorial is aimed at helping businesses effectively present their proposals to enhance growth.