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hey straining whos your customer gross guy T and were gonna talk about how you can use the business model canvas to increase your ability to understand your customers and deliver value hey if youre new to the channel here hey thanks for coming by if youre old to the channel welcome back were gonna be talking about something very very docHub that would transform I believe the way you think about your customers starting from today but before we get into the content dont forget to hit the like button subscribe if you havent done already and then well get started with the content now ten years ago a guy named Alexander Osterwalder began to have a bit of a kind of a research investigation and hes a business theorist and he studied business models and he came up with this idea that pretty much about nine different areas that a business whos starting or even practicing right now needs to think about in terms of how they operate and how they deliver value as a business the stru