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In this video, Jordan Steen, known as Serial Entrepreneur, provides a step-by-step guide on creating a proposal for potential clients who want to know the services offered and associated costs. The tutorial emphasizes the importance of including specific elements in the proposal to help secure the deal. Viewers are encouraged to subscribe for future content related to starting a marketing agency, building a personal brand, and online business strategies. The video will also showcase a practical example on-screen to illustrate the proposal creation process.