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In this video, author and book marketing expert Julie the Book Broad discusses the role of press releases in book launches. While many marketing packages include a press release, there's a question of its effectiveness for authors seeking media attention. Julie emphasizes that press releases were once essential in the 1990s for gaining media interest. She highlights the benefits of working with Book Launchers, a self-publishing team focused on helping authors write, publish, and promote nonfiction books. Their approach aims to enhance an author's brand, business growth, and revenue while retaining all rights and royalties. The video provides insights for those curious about press releases in book marketing.