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Scott Bartnick, founder of Otter PR, discusses press release distribution in his tutorial. He briefly reviews what a press release is, its types, and its value before focusing on distribution methods. Bartnick highlights two main reasons for distributing a press release: enhancing SEO and gaining media exposure. When using a distribution wire, a press release can appear on major affiliate sites like Yahoo Finance, Fox, and Bloomberg, helping to showcase your story to a broader audience. The goal is to leverage these platforms for visibility and link advantages, ultimately helping your narrative reach more people effectively.