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Christine from Portable Entrepreneur emphasizes the importance of adding recurring revenue to your web design business. Typically, web design services are one-off projects, requiring you to seek new clients continuously. One effective way to create recurring revenue is by offering website maintenance services. She highlights the necessity of clearly defining the components of your maintenance packages to enhance their value for clients, making them easier to sell. Christine stresses that believing in the value of your services simplifies the sales process and helps potential clients recognize that value. Additionally, she notes that offering maintenance services leads to predictable income, enabling more stability in your business.